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Tourism revitalization reviews Egypt's efforts with the President of the Spanish Tourism Authority

On the sidelines of the participation of the Ministry of Tourism and Antiquities represented by the Egyptian General Authority for Tourism Promotion in the 41st edition of the International Exhibition for Tourism and Travel (Fetour), which is being held in the Spanish capital Madrid from 19 to 23 May, Ahmed Youssef, CEO of the Authority, met with Mr. Miguel Sanz Castedo, Chairman of the Tourism Authority Spanish, in the presence of Ambassador Omar Selim, the Egyptian ambassador in Madrid, to discuss ways of joint cooperation between the two countries in the field of tourism and travel, and to restore the tourist movement coming to Egypt from Spain.


The Authority’s CEO also held a number of intense professional meetings with representatives of major tour operators, tourism and aviation companies and hotels in the Spanish market, including the CEAV-Tour Mundial (El Corte Inglés), TUI - Club 5 Estrellas- Dunas Travel, and others. And in the presence of Majid Abu Sudira, head of the international tourism sector at the authority, and the participant in the Egyptian delegation.

For his part, the head of the authority reviewed during these meetings the most important developments in the tourism sector in Egypt, explaining the steps taken by the Ministry of Tourism and Antiquities to mitigate the negative effects resulting from the Coronavirus crisis, and the facilities necessary for the vaccination process for all workers in the tourism sector that began last April with anti-virus vaccinations. Corona, in cooperation with the Ministry of Health and Population and the Chamber of Hotel Establishments.


He also talked about the precautionary measures and health safety controls applied by Egypt, whether in hotels, facilities, resorts, restaurants, cafeterias, museums and archaeological sites to ensure the safety of workers in the tourism sector, citizens and tourists, which confirms the readiness of the Egyptian destination to receive tourists with high-quality expertise, and to provide excellent levels of tourism service.


He pointed out that the Egyptian government is establishing huge projects to boost the tourism momentum in Egypt according to long-term plans, especially as the ministry is working to create new tourism patterns that are in line with international concepts of the visions of developing tourism sustainability, and contribute to making the tourism sector more robust and resilient and responding to any crises that may occur accordingly. The developments of the local and international conditions.


In addition, during these meetings, a discussion was held to strengthen the means of cooperation, especially with regard to studying and presenting the current mechanism of the system of joint campaigns, methods of implementing advertising campaigns and plans to promote the many tourist and archaeological elements in Egypt in foreign markets by launching marketing campaigns and concluding international partnerships, in light of the excellence of the product. Egyptian tourism, and its diversity and richness, which contributes to attracting more tourist movement to come to it.


In a related context, Ahmed Youssef held a series of media meetings, in the Egyptian pavilion, with representatives of a number of newspapers, television channels and international news agencies, including pais-El TVE, Channel One, ABC, Radio Nacional, La Gaceta del Turismo.


Ahmed Youssef, CEO of the Egyptian General Authority for Tourism Promotion, indicated that the discussions and meetings at the exhibition shed light on the general situation of the tourist markets in Egypt, and the results of the tourism movement during the past year, stressing that this year’s participation is a message of reassurance to the world that the Egyptian tourist destination is ready, and inviting Spanish travelers. To visit Egypt as a safe destination.


He also talked about the Ministry's current and future promotional plan for Egypt, which depends on the use of advanced tools and methods and effective marketing mechanisms, which aims to diversify the promotion platforms globally, and works to shed more light on Egypt's unique tourism and archaeological components, to enhance the atypical impressions of the Egyptian destination to be A safe and charming destination and one of the first tourist destinations that attract a visit at global competitive rates.


He added that the ministry is studying the organization of tourist convoys, introductory trips and various workshops in a number of markets exporting to tourism during the coming period, and an integrated action plan for tourism promotion is being prepared in cooperation with the private sector and tourism unions for the summer season of this year.


Majid Abu Sudira confirmed that the authority participated, on the sidelines of the exhibition, in a number of workshops organized by the World Tourism Organization, which focused on sustainable tourism, and the development of technological capabilities that help create new tourism products, in addition to the twelfth edition of the Tourism Investment Forum. And entrepreneurship (INVESTOUR) held by the World Tourism Organization, which focused on developing and developing ideas for strategic partnerships between the private and public sector in the field of tourism investment, in addition to launching a workshop under the name of FITUR Talent, which sheds light on the role that innovation plays in providing education, training and awareness Tourism, as well as a roundtable meeting on tourism and cinema between the organization and Netflix to assess the role that media and advertising films can play in promoting tourism sites and experience.


It is worth noting that the exhibition "Fitour" is held annually in January of each year, as it represents the first on the international agenda for tourism exhibitions, but the organizing committee of the exhibition IFEMA announced that its holding this year is exceptionally postponed to May 2021 due to the repercussions of the Coronavirus crisis.